Know the difference between a CM1 and a hearM1

A sweet women approached our product table at Legacy Five’s Memorial Day Celebration. After looking everything over, she asked, “Do you have any CM1s?”


Our staff kindly responded that we didn’t have any CM1’s. They had never heard of a CM1. Neither had I. At that point the lady declared, “I have five of Ken’s CM1s.” My sister likes the hearM1s, but I like the CM1s. Suddenly I understood. There were two kinds of products on our table. DVDs (see em ones) and CDs (hear em ones) Once we understood the language that was being spoken we sold several CM1s.

The best selling book “The five Love Languages” by Gary Chapman is based on the premise that even married couples must discover the “love language” of their spouse and use it.

It doesn’t matter whether you are loving, preaching, selling DVDs or cars, training puppies, or training children. Excellent communicators know that if you want to communicate you must have a grasp of the language your audience speaks.


  1. Ken! This is why we miss you–that is too funny. Personally, we prefer the CM1’s ourselves. I am so glad I found your BLOG. I am impressed that someone your age has figured out the technology to handle blogging.
    Take care and say Hi to Diane and Brian for us. Hope our paths cross again sooner rather than later!
    Your friends in Atlanta,
    Shelley and Stephen

  2. LOL……that is too funny! We have both the CM1s & hearM1s.
    Looking forward to seeing your show this month in Warsaw IN! We are sneaking away from our 7yr old to see your show….he’s not going to be a happy camper when he finds out we went to see you. He loves watching your CM1s.

Leave a Comment